Jaguar Land Rover Las Vegas, along withClark County School District Police Department and Ricardo Laguna, team up once again in an effort to educate young people about the importance of making safe decisions. Kids will have the chance to meet the BMX star and receive a free helmet from Clark County School District Police Department. Additionally, Laguna and friends will put on a BMX demonstration for everyone and other entertainment, including music by DJ Ocho, free bike raffles, and much more. Kids must be present for helmet fitting and helmets are available while supplies last. The fun is this Saturday, Jan. 14 from 11 a.m. –2 p.m. at Land Rover Las Vegas 5255 West Sahara Avenue.
ABOUT RICARDO LAGUNA
Born and raised in La Paz, Mexico, Ricardo Laguna moved to Las Vegas when he was just 13 years old. Laguna first began to ride BMX as soon as he and his family found their new home in a trailer park in Las Vegas with a lot of dirt jumps nearby. He turned pro at the age of 18 and is crowned the “King of Dirt” and ranked the #1 Latin and South American Dirt Jumper in the world. Throughout his career Laguna has competed in the X-Games, The Dew Action Sports Tour, Gravity Games, Nokia Fise, BMX Masters, Lord of Dirt Competition and the World's series. His career has led to a number of huge accomplishments including being the first Spanish-speaking announcer at the X-Games. Laguna has performed in shows world wide and has hosted his own challenge in Las Vegas for the past 10 years called “The Ricardo Laguna Pro-BMX Dirt Challenge” at the annual Extreme Thing Sports & Music Festival. In March 2012, Laguna premiered The Ricardo Laguna Project, an MTV Tr3s reality series that offer a glimpse into the life of Laguna as he attempts to break three world records, begin his own family business and balance his family and Las Vegas social life. The show was recently picked up by MTV Latin America and aired this past summer.
